Featured Employer – Diageo

Who is Diageo?

Diageo is the world’s leading premium drinks company – a business built on the principles and foundations laid by the giants of the industry. We have an incredible world of brands for every taste and celebration big or small, across spirits and beer categories including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo bottle line up

Our strength lies in our scale, the geographical diversity of our business, and our desire to continuously improve our performance. Old and new, large and small, global and local –our product portfolio is second to none, with brands sold in 180 countries, at almost every price point in every category to meet consumer demand.

With a purpose of Celebrating life, every day, everywhere, we take seriously our obligation to market our brands responsibly, and to help people make informed decisions about drinking, including choosing not to drink.

Tell us about your flagship brands – e.g. the vision, branding, heritage etc?

We’re a young company born from an incredible entrepreneurial legacy.  The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong.

We have hundreds of beer and spirits brands – global, local, crafted, authentic, culturally relevant, luxury brands. Today we have brands that inspire and celebrate personal progress and the bold choices of people made of more. Products created hundreds of years ago, nurtured and grown with passion and care alongside incredible new products created today, developed by people with the talent and drive to invent the future.


How would you describe the culture at Diageo?

Our company moves at pace and continues to evolve, and as we strive to grow the business, we are just as determined to grow each other. Our culture is rooted in a deep sense of our purpose and values, the personal connections we have to our brands, our relationships and our passion to win in the marketplace.

We have a responsibility to be ambassadors for Diageo, to show humility, be open to ideas from others, committed to outstanding teamwork, to celebrate success and learn where we can improve. We created our culture and we keep it strong.

What training and development opportunities are provided to employees?

We are proud of our commitment to the development of our employees, providing them with both leadership and functional training opportunities in order for them to fully realise and reach their potential.

Our global online Academy hosts a wealth of e-learning modules designed, as a tool for employees to challenge and inform and to continue growing themselves, and access to other learning opportunities With a number of different development programmes including a Global Graduate Programme, Diageo’s Leadership Performance Programme, the Future Leaders Programme and Accelerated Leaders Programme, employees can also benefit from structured training.

Our global reach means that many of our employees may experience international assignments or learn from trips to our different locations.

What’s the best thing about working for Diageo?

Our globally recognised and universally loved brands are a common reason for why great people want to work for us. Thanks to both heritage and innovation our employees are proud to be the present day custodians of some of the most iconic brands in the world, with a responsibility to pass them on to the next generation in even better shape.

We are also a company rooted in a deep sense of values, and our purpose of ‘Celebrating life, every day, everywhere’ has an important role in our company. We want to make the most of life, to be the best we can be at work, at home, with friends, in the community and for the community, and our culture is also often cited as a reason for why employees are passionate about working for us.

To find out more about working for Diageo, our people, our brands, and performance, visit us at www.diageo.com, follow us on Twitter, LinkedIn and Instagram and subscribe to our YouTube channel. You can also visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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