Scotch Whisky Association (SWA)
The Scotch Whisky Association (SWA) represents the Scotch Whisky industry and it’s role is to advance the global interests and profile of Scotch Whisky, their members and the industry as a whole.
By building strong relationships with all levels of government and opinion-formers and by making a visible impact on public debate they will:
Be a trusted voice in the debate on alcohol and society
Support a competitive, sustainable and fairly taxed industry
Safeguard the Scotch Whisky category
Ensure fair access to all markets worldwide.
SWA see the Scotch whisky industry as a significant Scottish and British economic and cultural asset that boosts growth and jobs, that strongly supports the communities with which they work, and that combines the very best of the traditional and the modern. The SWA can trace its origins back to October 1912.