The British Soft Drinks Association (BSDA)
The British Soft Drinks Association (BSDA) represents UK producers of soft drinks, including carbonated drinks, still and dilutable drinks, fruit juices and bottled waters. Membership includes the majority of Britain’s soft drinks manufacturers as well as franchisors, importers and suppliers to the UK soft drinks industry. Their principle activity is to represent the interests of the soft drinks industry both at UK and European level, ensuring that the industry’s perspective is always considered and the impact of regulations is fully understood. BSDA provides a common industry view on the legal, technical and social issues concerning soft drinks to the media and political audiences. The The British Soft Drinks Industry Foundation (BSDIF) provides funding for apprentices working within BSDA member companies that produce soft drinks.