The Benevolent, the Drinks Industry Charity, will launch its first ever online silent auction on 24th November 2016 aiming to raise £25K for colleagues of the UK drinks industry in need.
The online silent auction will be live for a week and it will enable anyone in the trade, their friends and family members to bid for up to 100 sought-after items that will span from cultural experiences, luxury bottles, corporate hospitality and even whacky auction of promises, to suit every taste and budget.
Moreover, given that the is auction held during the pre-Christmas shopping season, The Benevolent’s ‘Thanks for Giving’ Online Silent Auction will represent the perfect opportunity for participants to find that special ‘one of a kind’ gift not available in stores.
In order to broaden the reach of potential bidders, the charity is actively encouraging any drinks companies to promote the initiative to their private clients, suppliers and relevant contacts allowing them to take part in the initiative.
The online silent auction will reside on and aims to raise £25K that will help to make a real difference to members of the UK drinks industry facing a variety of difficult circumstances, including serious illness, financial hardship or personal crises.
The Benevolent is still accepting donations to be included in the lots, therefore it is inviting companies and individual supporters to contact the team and discuss what can be donated to the initiative.
David Cox, The Benevolent Chief Executive, commented: “This is a ‘first’ for us and I really hope it will be a success. I know that members of this wonderful trade are passionate about their brands and passionate about the wellbeing of their colleagues too and so I hope everyone will rise to the occasion, donate interesting lots and then encourage everyone to go online to bid for items in November. Trust me, there may be some bargains!”
Ewan Murray, The Wine Society’s Public Relations Manager, would like to convey an important message to the trade: ‘The Benevolent’s ‘Thanks For Giving’ online silent auction is a fantastic initiative. Money raised will be invaluable to members of our trade who, without it, would have nowhere to turn. My daughter needed specialist mental health treatment, and The Benevolent stepped in to help fund this, contributing greatly to her recovery. The Benevolent has played a huge part in allowing her to get her life back on track. Anyone one of us could need their help at any time, so please give an auction lot or bid generously for one … or more!’
For further information and to donate auction lots please email Alessandra.firstname.lastname@example.org , Marketing & Communications Manager.
The Benevolent is the trade charity for people who are currently working, or have worked, in the UK drinks industry in any role and in any trade sector. The Benevolent is the only charity that supports employees, or former employees, from every area of the UK drinks industry providing practical, emotional and financial help. The mission of the charity is to support our colleagues facing a variety of difficult circumstances, including serious illness, disability, issues with stress or depression, with debt or any family crisis such as a seriously ill partner or child.